In order to understand marketing messages within the beauty industry, I’ve been looking at some local Med Spa ads. And it’s making my gears grind. There’s a pretty big disconnect happening. And it ain’t pretty. Right now, women may be thinking that what they’re receiving from a Med Spa is complete whole body wellness.
Here’s a direct quote from a Colorado Med Spa’s page:
“Treat yourself to the complete whole body wellness you deserve.”
Then they list products and procedures such as:
- Botox
- Dysport
- Xeomin
- Juvederm
- Radiesse
- Restylane
- Perlane
- CO2 DOT Therapy
- Fraxel
- FotoFacial
- Triniti
- Thermage
- VASERShape
- hCG & Diet Counseling
I’m sorry. I’m going to go old school Clara Peller here. Where’s the beef!? Er…Complete Whole Body Wellness?
Have I missed it? You know, “Wellness?”
Wellness |ˈwelnəs|
noun
The state of being in good health, especially as an actively pursued goal
I’m not certain how Injectables, Fillers, Lasers, Peels, and Waxes create a state of whole body “good health.” Especially if they contain toxic components.
It’s possible that this Med Spa may consider their “wellness” service to be the hCG Dietary Counseling. But, is getting counseled on how to severely reduce the amount you’re eating (so that you can allow an unnatural amount of injected hormone to burn off your fat) “wellness?”
Do you think by offering these products, they’re insinuating that your outside matters more than your inside? Do you think they may have misunderstood the idea of “Complete Whole Body Wellness?”
On the other hand, Traditional Chinese Medicine is “holistic medicine.”
Holistic |hōˈlistik|
adjective
Medicine characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the physical symptoms of a disease.
At Artesian Spring Oriental Medicine, you’ll find Cosmetic Acupuncture. It’s a holistic specialty within Traditional Chinese Medicine that helps improve facial skin and muscle tone, reduces the look of fine lines and wrinkles, and rejuvenates your appearance without the use of fillers or toxic injections. It works with your body, not against it.
At its root, Cosmetic Acupuncture promotes the state of complete whole body wellness. It’s not just about reducing wrinkles.
It engenders balanced body function. When you’re functionally balanced, your health improves. And, as we all know, health is beauty!
There’s no incongruence in the message with Cosmetic Acupuncture. You’re fostering your own complete whole body wellness. The focus isn’t on the superficial. There’s no insinuation that only your outer appearance is all that truly matters. You’re seen on a deeper level.
You’re promoting your health from the outside in by using Acupuncture, Massage Therapy, External Herbal Skin Care products. Or, you’re cultivating your health from the inside out with Internal Herbal Medicine, Traditional Chinese Dietary Coaching, and Qi Gong exercises. All five branches of Traditional Chinese Medicine contribute to the physical and mental wellbeing that makes up “complete whole body wellness.”
My mission – Helping women retain and foster the glowing softness and feminine radiance that comes innately from health and wellness. Helping women regain that sassy spark that’s rooted in unpretentious self-confidence. Helping women align mind, body, and spirit with their own divine life purpose. To me, that’s true “complete whole body wellness.”
But what do you think? Am I off base here? Have any of the listed Med Spa products contributed to your “complete whole body wellness?” Please, feel free to leave a comment and let me know what you think. Let’s continue the conversation!
